Answer questions
1. How does cultural diversity influence the IMC process? Give examples.
2. What should be the nature of a training program for international marketing personnel?
3. Discuss the meaning and nature of cartels. Are these groups beneficial? State an example.
4. How should American businesspeople approach the decision-making process in negotiations with their Asian counterparts? What are the important signals of progress in a business negotiation? Considering what you learned about negotiating with Asian countries, how do you think the current US/China negotiations are going?
5. Name three reasons why teamwork is particularly important for American negotiators. Provide an example.
Bonus questions:
6. If the opportunity were to present itself would you accept an international assignment?
If yes, why?
If no, why?
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