Important.- Put more focus on Canada Rather than the whole world
Part 2 – Research proposal requirements (starts on the next page after the memo)
• Ensure that you address (answer) the following questions, and use these requirements as the basis for the headings of your proposal:
1. Describe the topic you have chosen. Remember, you do not need to ask me ahead of this assignment if your idea is OK. That is the purpose of this assignment – to get approval. So, give me a good description of the topic so I have a clear understanding of what it is you propose.
2. Why do these issues interest you personally?
3. Introduce and list at least five questions about your topic that you could potentially research in your final report. (No citations are necessary in this section.)List these in bullet form.
4. From your list, select at two questions that you plan to address in your final paper, and list them in the order that you will structure them in your report. Ensure that these are all open-ended questions. For example, don’t say: Is sustainability important? (this requires only a YES or NO answer therefore is CLOSED). Do say: Why is sustainability an important part of marketing? Explain WHY you chose those two questions. (No citations are necessary in this section.)
5. Give an idea of the types of research you will be using for your Report. You cannot simply say “the internet” or “a website”. Give the exact names of at least TWO sources of information that you may refer to in the paper. This requires you to do some preliminary research. Why did you choose these sources initially? You MUST cite each of these sources using an in-text citation in this part of your assignment. See Moodle and me for resources.
Organization and layout
• Space and a half line spacing
• 1-inch margins
• Left-aligned
• Body text size is 10-12 font
• Body text type is Times New Roman, Arial, or Calibri
• Headings and sub-headings are formatted consistently.
• Headings and sub-headings are parallel. See back of your book for a grammar primer.
• Page numbering:
o Do not assign a page number to the memo
o On the second page of the proposal report body, insert the page number, which will be Page 2.
Writing skills
• Use full, complete, grammatically-correct sentences.
Citations and references
• Any ideas, words, or images that are not your own must be attributed.
• Use APA parenthetical citation format. I will post a great website for you to review how to do this. Approximate this as best you can. When in doubt, provide as much information as possible to your source. This is most important.
• See https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_basic_rules.html
• All necessary citation information must be included for paraphrased in-text citations and for direct quote in-text citations.
• All material cited in the proposal must be in the reference list. All material included in the reference list must be cited in the body of the proposal. In other words, they MUST MATCH.
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