Overview
The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.
Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.
Case Study Assignment
Download and utilize the APA Style Template (DOCX)Preview the document and review the Case Study Requirements section.
Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.
Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)
Purpose of Case Study Assignments
Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.
REQUIREMENTS
Use the APA Style Template as a guide for completing this assignment. Delete the notes and fill in the template with your data.
Scholarly paper
Microsoft Word® (DOCX)
Current APA style
Times New Roman font
12 pt font
Double-spaced lines
Title Page
Page Headers on all pages
Abstract page
Body of the Text
Introductory paragraph
Citations
Conclusion
Reference List page
MINIMUM of TWO FULL pages in the Body of the Text
Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.
Textbook
Information Technology for Management: On-Demand Strategies for Performance, Growth and SustainabilityEdition: 11thYear: 2018ISBN: 9781118890790 (printed copy), 9781118890868 (eBook)Author: Efraim Turban, Carol Pollard, and Gregory Wood Publisher: Wiley
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